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We are an import and distribution company of sustainably farmed superfoods for a healthy living. We strive to improving the well-being of small-scale farmers, partnering with socially conscious companies and exporters, deploying an equitable distribution of value-chain profits, and strengthening the sustainability of the supply chain.
Our core values include caring for one another, protecting resources for future generations, and equitability.
Current products include specialty coffee, fine cacao, and goldenberries.
Social & Sustainable
We are a socially and sustainably conscious business. With the growth of our selection of products and clients, HARVEC strengthens farmers sustainability practices by sharing a portion of its profits for specific support projects.
Healthy & Exotic
We focus on agricultural and value-added products. HARVEC offers exotic superfood products with specific benefits for a healthy living, including energy (caffeine), antioxidants (vitamin C, flavonoids), minerals (potassium, phosphorus, magnesium), and fiber.
Who are we
Juan G. Penaherrera, CEO
Juan is an agricultural economist passionate about sustainable development through helping companies and vulnerable families increase their well-being by developing market opportunities. HARVEC assists companies in product readiness for export and building an import and distribution logistics to optimize resources, while supporting farmers improve the implementation of sustainable practices.
He was Director of Research and Senior Analyst for GIC Group, an agribusiness consulting firm in Bethesda, Maryland. He had leading positions in Ecuador's USAID projects, including the Initiative for the Conservation of the Andean Amazon (IICA) and ACDI-VOCA Prodel, and also provided advice in several agribusiness projects. While in Ecuador, Juan volunteered for social projects with NGO's, including Junior Chamber International.
Juan received his Ag Econ. M.S. degree from Michigan State University, and an Economist degree from Pontifical Catholic University of Ecuador. He is a Fulbright Program fellow and an active parishioner at Saint Anthony Catholic Church in The Woodlands, Texas.