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filler@godaddy.com
HARVEC = Harvest + Ecuador
We are an import and distribution company of sustainably farmed superfoods for a healthy living. We strive to improving the well-being of small-scale farmers, partnering with socially conscious companies and exporters, deploying an equitable distribution of value-chain profits, and strengthening the sustainability of the supply chain.
We focus on partnering with farmers and businesses from Ecuador, a country with one of the largest biodiversity in the world.
Sustainable
We are committed to minimizing our environmental footprint by prioritizing sustainable farming practices, reducing waste, and promoting regenerative agriculture practices.
Fairness
We believe in ethical sourcing principles and strive to ensure that every farmer in our supply chain receives equitable compensation and support to improve their livelihoods.
Community
We value the power of community and actively seek to foster meaningful connections between consumers, farmers, and the planet, building a network of support and collaboration
Healthy & Tasty
We are passionate about supplying superfoods that not only nourish the body but also make healthy eating a delicious and enjoyable experience for all.
Our products provide specific benefits for a healthy living, including energy (caffeine), antioxidants (vitamin C, flavonoids), minerals (potassium, phosphorus, magnesium), and fiber.
Who are we
Juan Penaherrera, CEO
Juan is an agricultural economist passionate about sustainable development through helping companies and vulnerable families increase their well-being by developing market opportunities. HARVEC assists companies in product readiness for export and building an import and distribution logistics to optimize resources, while supporting farmers improve the implementation of sustainable practices.
He was Director of Research and Senior Analyst for GIC Group, an agribusiness consulting firm in Bethesda, Maryland. At GIC, Juan was lead team member for conducting evaluations of export promotion programs of the United Soybean Board and the U.S. Grains Council, as well as a directed market research for export opportunities of agricultural products. He had leading positions in Ecuador's USAID projects, including the Initiative for the Conservation of the Andean Amazon (IICA) and ACDI-VOCA Prodel, and also provided advice in several agribusiness projects. While in Ecuador, Juan volunteered for social projects with NGO's, including Junior Chamber International.
Juan received his Ag Econ. M.S. degree from Michigan State University, and an Economist degree from Pontifical Catholic University of Ecuador. He is a Fulbright Program fellow and an active parishioner at Saint Anthony Catholic Church in The Woodlands, Texas.