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HARVEC = Harvest + Ecuador

Map of Ecuador surrounded by images of coffee beans, dried fruits, and cocoa beans.

We are an import and distribution company of sustainably farmed superfoods for a healthy living. We strive to improving the well-being of small-scale farmers, partnering with socially conscious companies and exporters, deploying an equitable distribution of value-chain profits, and strengthening the sustainability of the supply chain. 


We focus on partnering with farmers and businesses from Ecuador, a country with one of the largest biodiversity in the world. 

Our sustainable superfoods nourish communities and promote sustainable practices

Our Values

Sustainable

We are committed to minimizing our environmental footprint by prioritizing sustainable farming practices, reducing waste, and promoting regenerative agriculture practices. 

Fairness

 We believe in ethical sourcing principles and strive to ensure that every farmer in our supply chain receives equitable compensation and support to improve their livelihoods. 

Community

We value the power of community and actively seek to foster meaningful connections between consumers, farmers, and the planet, building a network of support and collaboration 

Healthy & Tasty

We are passionate about supplying superfoods that not only nourish the body but also make healthy eating a delicious and enjoyable experience for all. 

Our products provide specific benefits for a healthy living, including energy (caffeine), antioxidants (vitamin C, flavonoids), minerals (potassium, phosphorus, magnesium), and fiber. 

Who are we

Juan Penaherrera, Owner

Juan is an agricultural economist passionate about sustainable development through helping companies and vulnerable families increase their well-being by developing market opportunities. HARVEC assists companies in product readiness for export and building an import and distribution logistics to optimize resources, while supporting farmers improve the implementation of sustainable practices.  


He was Director of Research and Senior Analyst for GIC Group, an agribusiness consulting firm in Bethesda, Maryland. At GIC, Juan was lead team member for conducting evaluations of export promotion programs of the United Soybean Board and the U.S. Grains Council, as well as a directed market research for export opportunities of agricultural products. He had leading positions in Ecuador's USAID projects, including the Initiative for the Conservation of the Andean Amazon (IICA) and ACDI-VOCA Prodel, and also provided advice in several agribusiness projects. While in Ecuador, Juan volunteered for social projects with NGO's, including Junior Chamber International.


In Ecuador, Juan had experience in development cacao projects with small - scale farmers for the implementation of sustainable practices, as well as conducting volunteer research with indigenous communities in the highlands of Ecuador for developing associative feasibility projects. 

Sustainably farmed superfoods

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