HARVest + ECuador
HARVEC is an import and distribution company of exotic food products for a healthy living. Our partners are socially conscious exporters and associated small-scale growers that implement sustainable practices. We aim for an equitable distribution of value-chain profits and strengthening of partners' sustainability commitments.
We market fresh and dried fruit, jams, and specialty commodities. Our partners produce goldenberries, specialty altitude coffee, fine aromatic cacao, and other exotic fruits like dragon fruit, tamarillo, melon pear.
We develop partnerships with producers and companies that grow exotic fruits and specialty commodities that implement sustainable agriculture practices, to market their products through B2B and B2C strategies. We advise our partners in complying with product export standards for the U.S. market.
Our core
Healthy & Exotic
Ecuador's biodiversity offers many agricultural and value-added products with market potential. HARVEC offers exotic fruits with high nutritional values, including antioxidants, fiber, and to contribute for a healthy living. The options for shipping bulk, consumer packaged, and private label are available.
Social & Sustainable
Our cornerstone is having a socially and sustainably conscious business. With the growth of our products portfolio and sales, HARVEC shares its profits with its partners through contributing to a farmer sustainability fund for strengthening their sustainability practices.
Who are we
Juan G. Penaherrera, CEO
Juan is an agricultural economist passionate about sustainable development through helping companies and vulnerable families increase their well-being by developing market opportunities. HARVEC assists companies in product readiness for export and building an import and distribution logistics to optimize resources, while supporting farmers improve the implementation of sustainable practices.
He was Director of Research and Senior Analyst for GIC Group, an agribusiness consulting firm in Bethesda, Maryland. He had leading positions in Ecuador's USAID projects, including the Initiative for the Conservation of the Andean Amazon (IICA) and ACDI-VOCA Prodel, and also provided advice in several agribusiness projects. While in Ecuador, Juan volunteered for social projects with NGO's, including Junior Chamber International.
Juan received his Ag Econ. M.S. degree from Michigan State University, and an Economist degree from Pontifical Catholic University of Ecuador. He is a Fulbright Program fellow and an active parishioner at Saint Anthony Catholic Church in The Woodlands, Texas.