HARVEC is an import and distribution company of sustainable food products. We strive for an improved well-being of small-scale growers, supplying foods for a healthy living, and aiming for a social distribution of value-chain profits while enhancing sustainable practices.
Our products include coffee, cacao, and goldenberry products.
We support our partners in complying FDA product standards and implementing market-entry strategies.
Our Core
Social & Sustainable
We are a socially and sustainably conscious business. With the growth of our selection of products, HARVEC shares a portion of its profits with its partners by contributing to a farmer sustainability fund for strengthening their sustainability practices.
Healthy & Exotic
Ecuador's biodiversity offers many agricultural and value-added products. HARVEC offers exotic foods with high nutritional values, including antioxidants, fiber, vitamins, and minerals, which contribute to a healthy living.
Who are we
Juan G. Penaherrera, CEO
Juan is an agricultural economist passionate about sustainable development through helping companies and vulnerable families increase their well-being by developing market opportunities. HARVEC assists companies in product readiness for export and building an import and distribution logistics to optimize resources, while supporting farmers improve the implementation of sustainable practices.
He was Director of Research and Senior Analyst for GIC Group, an agribusiness consulting firm in Bethesda, Maryland. He had leading positions in Ecuador's USAID projects, including the Initiative for the Conservation of the Andean Amazon (IICA) and ACDI-VOCA Prodel, and also provided advice in several agribusiness projects. While in Ecuador, Juan volunteered for social projects with NGO's, including Junior Chamber International.
Juan received his Ag Econ. M.S. degree from Michigan State University, and an Economist degree from Pontifical Catholic University of Ecuador. He is a Fulbright Program fellow and an active parishioner at Saint Anthony Catholic Church in The Woodlands, Texas.